Hamann was impressed with the immersive experience that HOLOGATE offered. Hamann began doing research for potential virtual reality solutions during the IAAPA Expo in 2017. “Virtual Reality is becoming an essential part of the attraction mix.” “We believe virtual reality is becoming an essential part of the attraction mix for any FEC, regardless of the size.” Hamann took note of the growing popularity of virtual reality and knew Andretti’s could benefit from its rise. “The purpose for us is to maintain and continue the legacy of the Andretti family while providing superior service and superior entertainment for families to spend time together.” Selecting a Virtual Reality Vendorįor Andretti’s, superior entertainment means constantly exploring new attractions to entertain new and existing customers. “We are not in this for the money,” explained Eddie Hamann, Managing Member for Andretti’s. While Go-Karts are their feature attraction, their FECs also include arcades, ropes courses, laser tag, bowling, and event spaces.Įven with their extensive offerings of attractions, Andretti’s wanted to make sure the customer experience remained the priority. Today, Andretti’s also has locations in Marietta, GA Orlando, FL San Antonio, The Colony, and Katy, TX and opening soon in Buford, GA. The first Andretti Indoor Karting & Games corporate facility was opened in Roswell, Georgia in 2001. Andretti Indoor Karting & Games saw the power of virtual reality and wanted to leverage this growing trend to generate more revenue. Advances in technology and design have allowed virtual reality to become a leading attraction option with a small footprint and a fast ROI. In the last few years, virtual reality has become one of the premier attractions for family entertainment centers (FEC).
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